Empowering families to teach the success mindset at the earliest age — so belief, purpose, and discipline take root for life.
What it is
The Youngest Branch of the Lĭve Ready® Services
Yes! Our Kids Can® is the family-focused branch of the Lĭve Ready® Services — designed to bring the five core principles of success to children at the earliest possible age. Through stories, songs, games, and guided learning experiences, it gives parents and educators a joyful, proven framework for building the mindset that all of life's other skills depend on.
The research is clear: the beliefs, habits, and self-image formed in early childhood shape everything that follows. Yes! Our Kids Can® gives families the tools to shape those beliefs intentionally — planting seeds of purpose, confidence, and discipline before the world gets the chance to plant doubt.
The same five principles powering eLeaderTech's automotive training and the Beyond Think & Grow Rich Institute — Thought, Purpose, Talent, Action, Mindset — are translated here into the language of childhood: wonder, play, story, and love.
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The science behind it
Why the Earliest Years Matter Most
The window for foundational belief formation is short. The Yes! Our Kids Can® framework is designed to make the most of every moment of it.
Belief Forms Young
Children form their core beliefs about what they are capable of before age 8. What gets planted in these years becomes the soil that everything else grows from — or doesn't.
Habits Start at Home
Discipline, persistence, and a growth mindset are not born — they're built through consistent, nurturing repetition. Yes! Our Kids Can® gives families the rituals to make these habits stick.
Parents Are the First Teachers
No curriculum competes with a parent's influence. The program equips families — not just kids — with a shared language of belief, purpose, and possibility they can grow into together.
Programs & Products
Learning That Feels Like Play
Every product in the Yes! Our Kids Can® family is designed to make the success mindset irresistible — for kids and the parents guiding them.
Story Time with Señor Lionel
Engaging, character-driven stories that weave the five Lĭve Ready® principles into adventures children love and remember. Designed to spark conversation between parents and kids about purpose, belief, and what it means to try your best.
Feel-Good Songs & Interactive Games
Original songs that make success principles catchy, memorable, and fun. Interactive games that build the social-emotional skills — teamwork, persistence, positive self-talk — that form the foundation of every future achievement.
Words of Wisdom Videos
Short, powerful video content delivering age-appropriate life lessons directly to kids. Designed to be watched together as a family — creating shared vocabulary around belief, effort, and what it means to Lĭve Ready® at any age.
Yes! Our Kids Can® eBook Series
Beautifully designed digital books that translate the Lĭve Ready® philosophy into the language of childhood — with characters children connect with and stories that stay with them. Perfect for reading together at bedtime or on the go.
The Foundation
Five Principles. One Ecosystem. Every Life Stage.
The same five principles that power eLeaderTech's automotive tools and the Beyond Think & Grow Rich Institute are the foundation of Yes! Our Kids Can® — taught here through the language children understand best.
Thought
Purpose
Talent
Action
Mindset
A child who grows up understanding these five principles doesn't need to unlearn the doubt the world teaches later. They already have the foundation. That's the mission of Yes! Our Kids Can®.
Our mission
Every Child Deserves to Start Life Already Believing They Can.
Most people spend the first half of their adult lives undoing the limiting beliefs they absorbed in childhood. Yes! Our Kids Can® exists to break that cycle — giving the next generation the internal foundation that most of us had to fight to build as adults.
When a child grows up hearing “Yes! You can” — and experiencing a world that proves it — they carry that certainty into every classroom, challenge, and chapter that follows.
Join the Movement →“The most powerful thing you can give a child isn't money, or education, or even opportunity — it's the unshakeable belief that they already have what it takes to become who they are meant to be.”David R. Ibarra — Chief Visionary Officer
Start today
The Best Day to Start Was Yesterday. The Second Best Is Now.
Explore the Yes! Our Kids Can® programs, books, videos, and tools designed to make the success mindset the first language your child learns.
Part of the Lĭve Ready® Services — one philosophy, five branches